Auction Insights Reveal The Truth In Automotive

It is pretty obvious for anyone who has worked in the automotive industry that the guidelines for media planning and marketing in Google Ads, and Facebook etc are pretty messy and not well planned. It is common to see the OEMs, Tier 2 partners, and Tier 3 dealerships all in the same Google Ads auction. … Continue reading Auction Insights Reveal The Truth In Automotive

Solving For Quality Score

Solving for quality score can be a widely misunderstood area for paid search specialists. Why is quality score important? Quality score is a key metric Google's auction will use to determine your position in the search results. This widely mis-understood metric is considered the "secret sauce" for the Google's Ad platform. Google Ads provides four … Continue reading Solving For Quality Score

The 5 Step Guide to User Research

User research can take the form of both unmoderated and moderated usability tests. User research can also utilize a number of other research methodologies to pull quantitative and qualitative insights that can later be leveraged during the design process. Conducting user research is central nowadays as creating ever-lasting experiences that seamlessly captivate your target audience … Continue reading The 5 Step Guide to User Research